Kynetec is a global leader in market research for animal health and agriculture. Kynetec helps companies around the world understand the dynamics of their marketplace, turning research into business opportunities - their customers include Bayer, Elanco and Zoetis. Employees work across the globe from Argentina and Brazil to Australia and the US.
They wanted a tool that could scale with the company, provide a collaborative workspace, and link with NetSuite. They also needed to have data available on revenue and multiple orders at their fingertips, ready for analysis.
This case study explains the problems they faced and the benefits they've seen since adopting Workday Adaptive Planning.
In the days before Richard Mosely, Financial Planning and Analysis Manager and Campbell Smith, Director of Financial Planning and Analysis, joined the company, Kynetec relied on Excel. But the system quickly became confusing, and spreadsheets led to errors. Kynetec has a comprehensive product portfolio across five continents and sells at all levels of the market, so forecast modelling can be incredibly complex and time-consuming.